Microblogging is a broadcast medium and is a form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in size. Microblogs “allow users to exchange small elements of content such as short sentences, individual images, or video links”. As with traditional blogging, microbloggers post about topics ranging from the simple, such as “what I’m doing right now,” to discussing themes such as “interiors.” Commercial microblogs also exist - to promote websites, services and/or products, and to promote collaboration within an organization.
Some microblogging services offer features such as privacy settings, which allow users to control who can read their microblogs, or alternative ways of publishing entries besides the web-based interface. These may include text messaging or instant messaging. Essentially, blogging has mutated into simpler forms. Twitter, Facebook, Instagram and other microblogging portals are also becoming platforms for marketing and public relations, with a sharp growth in the number of social media marketers. Microblogging doesn’t need any specialized skill as the intention behind a microblog is to let people know about what one is doing or let them know about one’s opinions. Though microblogging is typically done by individual users, there are several benefits to businesses that want to use this to penetrate social media groups that form part of the target market.
Blogging is great for individuals and businesses alike, and is the parent of many other forms such as microblogging. Blogging is a way for an entity to reach its audience by means of content, testimonials about the business, videos and other content in social networks that may help the company in carrying out and promoting its business. Though blogging originated for the purpose of personal expression, it is used extensively today as a commercial tool. To establish a great online presence, websites use blogs and promote the company by link building, sharing the blogs on social networking sites, using good captions for audio–visual content and infographics, and by blogging about the history of the company and its success. While personal blogs are for individual identity, and sharing personal stories and opinions, commercial blogs are for projecting the personality of the organization to invite more customers. A business blog with great content brings business benefits through search engine optimization, whereas a personal blog is for an individual success and profit. Whether it’s your personal or professional blog, it will help enhance and elevate your presence on the Internet.